Led by creative director Ioanna Kanelli the brand’s entire concept is based on embracing the old by creating something new, through the immersive stories of today. Inspired by previous decades, our Greek heritage, any form of Art and life itself, the brand is an ode to the great balance between femininity and contemporary fashion. A constant hunt of past trends that belong to the future.
With respect to effortless style the brand’s aim is to create the perfect balance between seemingly opposite combinations, with statement outfits that can be worn from day to night, all year long regardless the where to.
A cool & modern yet feminine appeal with a nostalgic touch, made to create an essential wardrobe.